E.R.I.C. vs Cancer: Promise Bracelets & Speak Up

It feels good to do good!

For three consecutive years, we've been proud to be sponsors of the Pink Parade. This event is important because we support incredible women who are blossoming into life after overcoming the terrible disease of breast cancer.

For this season we were ready with the Promise Bracelets, an accessory that teaches about Early Recognition is Critical. During the year we focused on buying all the parts of the Bracelet, and thanks to the donations we received we achieved this goal.

Then we focused on connecting with artisans to join the cause to spread the E.R.I.C. message. This led to the creation of a workshop on the art of assembling Promise Bracelets, which we held at the ISENA and SAEA medical institutions respectively. It was aimed at women survivors, and it was an impactful experience because they assembled their own bracelets and now replicate the message of Early Recognition.

The time for the Pink Parade arrived, and it was the moment to validate the sustainability of the Promise Bracelet. This event was a gala to celebrate life. We managed to set up a stand and were able to sell some bracelets, and the most important thing is that we continued to spread the E.R.I.C. message about discovering a healthy lifestyle, motivating people to visit their trusted doctor at least once a year or when they feel changes in their body that make them feel different from their normal state of health.

Now the goal is to continue placing the Promise Bracelets on the market as an educational social impact product, develop workshops with cancer survivors in allied institutions, and bring this workshop to educational institutions as part of our Speak Up program.

We need your support if you have a spare dollar and want to donate to an educational cause that teaches new generations that cancer can be overcome when detected early, and allows them to hear inspiring stories of women who highlight resilience, willpower, and the desire to live. E.R.I.C. vs CANCER is the campaign you need to support.

Thank you for being our hero!

Links:

• Invitation to the Pink Parade
• This is what the Pink Parade looked like
• Celebration of life