Invest in Impact - Help Us Sustain and Scale

by Global Women's Trade Caravan
Invest in Impact - Help Us Sustain and Scale

Project Report | Jun 26, 2025
From Home to Homepage: Afghan Women in E-Commerce

By Manizha Wafeq | Founder and CEO

Afsaneh in Herat mentoring Gulafroz and her staff
Afsaneh in Herat mentoring Gulafroz and her staff

Empowering 50 additional Women Entrepreneurs Across 10 Provinces to Build and Sell Online

In the face of immense challenges, Afghan women are finding new paths to economic independence through digital platforms. Our E-Commerce Empowerment Program has taken root across Afghanistan, led by a dedicated team of five Digital Gurus on the ground in five key provinces: Kabul, Herat, Mazar, Bamyan, and Jalalabad. The program is supported by two staff members and two volunteers based in the United States. Over the past quarter, we have delivered hands-on e-commerce training to 50 women entrepreneurs through a combination of in-person and virtual sessions. Beyond group training, 20 women received tailored, one-on-one coaching to refine their products, pricing, packaging, and digital marketing strategies. As a result of these efforts, 15 women successfully launched their online shops on madebyafghanwomen.com, expanding their reach to a global customer base. Through bi-weekly networking sessions featuring expert speakers, these entrepreneurs are building their confidence, skills, and networks. Already, five of our trained entrepreneurs have successfully completed international sales, shipping their handcrafted products to the United States and Canada.

Our Numbers! 

50 women entrepreneurs trained in e-commerce

20 women received one-on-one support and coaching

15 women launched their online shops on madebyafghanwomen.com

10 provinces covered: Kabul, Herat, Mazar, Bamyan, Jalalabad, Jawzjan, Daikundi, Faryab, Kapisa, Nimroz,

Women sold and shipped products internationally (U.S. and Canada)

10+ training sessions conducted (in-person and virtual)

Bi-weekly networking sessions with expert speakers

9 team members and volunteers supporting the program

1 powerful success story featured: Gulafroz in Herat, employing 35 women

Story Spotlight: Gulafroz – Entrepreneur and Change-Maker

One of these inspiring entrepreneurs is Gulafroz, a former member of the Provincial Council from Ghor province, who rebuilt her life and business in Herat after the Taliban’s return to power. Determined not just to survive, but to uplift others, she launched a women-led clothing production business. Today, Gulafroz:

‍ Employs 15 full-time women

Provides contract work to 20 others

Offers skills training and income generation

Sells products on madebyafghanwomen.com

Exports via a partner vendor in the U.S. diaspora

Allowed us to document her journey and business in Herat

 

We thank GlobalGiving Disaster Response team, GlobalGiving Global Grant Programs team and our individual donors for their continued support, enabling us faciliate sustainable and impactful work with Afghan Women Entrepreneurs. 

 

Gulafroz Production house
Gulafroz Production house
One of our bi-weekly sessions
One of our bi-weekly sessions
Social media and AI training for women
Social media and AI training for women

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Organization Information

Global Women's Trade Caravan

Location: Haymarket, Virginia - USA
Project Leader:
first4727311 last4727311
United States

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