Connecting Brazilian Slum Residents to Resources

by Favela Inc.
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources
Connecting Brazilian Slum Residents to Resources

Project Report | Aug 21, 2025
Transforming Lives in Favela do Vidigal

By Anny Moreira | Director of Global Partnerships

The Brazilian favelas generate an annual income of R$300 billion, surpassing the GDP of 22 Brazilian states and the combined GDP of Peru and Uruguay, according to research by Instituto Data Favela, CUFA (BR), and Favela Holding. At Favela Inc., we harness this vibrant potential to deliver transformative opportunities to low-income communities in Brazil, with a focus on Favela do Vidigal. By leveraging data-driven solutions and partnerships, we connect resources to those who need them most, fostering education, employment, and cultural empowerment.

Here's a snapshot of our recent achievements:

"Mixtura" Cocktail School

In its inaugural edition, the Mixtura Cocktail School achieved remarkable success, empowering local residents with professional bartending skills to thrive in Rio’s hospitality industry. The program focused on hands-on training in mixology, customer service, and professional development. Key outcomes include 100% student graduation rate, 100% internal satisfaction (E-NPS), and strong employment rates, with 5 students having already obtained employment. This initiative not only builds skills but also boosts confidence.

Terra Fértil Store

Our Terra Fértil Store, located in Favela do Vidigal, has solidified its role as a hub for local entrepreneurship and sustainability. As of June 2025, our store has sold over 530 products made by local favela residents. Most of the items are purchased by international tourists who fall in love with our mission after they visit us. This is an important step toward their financial independence and professional development as entrepreneurs. 

Co-Working Partnership

We’ve secured an exciting partnership with a main player in the co-working space. Teams from all over the world will be able to rent Brota, our local innovation hub, which will enhance our ability to manage the space's finances efficiently, maximizing resources for community projects.

Batucavidi

Batucavidi just recently completed eight years of existence, transforming lives in Vidigal through percussion and artistic education. As an institutional partner of Favela Inc., Batucavidi engages with Favela Experience’s community-based tours, showcasing the creative potential of the favela. Beyond music, the program fosters citizenship, responsibility, punctuality, self-esteem, and identity among children and teens, building the leaders of tomorrow.

Bolsa Brota

Our Bolsa Brota initiative provides scholarships for local students to access Brota, our innovation hub. These scholarships enable aspiring creatives and entrepreneurs to develop their projects, fostering innovation and economic opportunities within the community.

Favela Experience & Recicla Comunidade

Through Favela Experience, we host dozens of community-based tours each month, offering authentic immersions into Vidigal’s culture and entrepreneurship. In partnership with Jornada Brasil, we’ve amplified the impact of Recicla Comunidade, a Rio de Janeiro City Hall initiative promoting environmental preservation and economic opportunities. The project supports waste collection, recycling, and a community garden, enhancing sustainability and food security. Recently, Jornada Brasil brought global CEOs and their families to experience our work, strengthening ties and showcasing the power of community-driven change.

Impact Snapshot

  • 5 local favela residents employed through Mixtura Cocktail School, with 100% graduation and satisfaction rates.
  • 530+ products sold at our Terra Fértil store in 2025 YTD, supporting dozens of local favela resident entrepreneurs.
  • 100+ visitors monthly engaging with Vidigal’s culture via Favela Experience tours.
  • 15+ of youth empowered through Batucavidi’s music and leadership programs.
  • 5+ students supported with Bolsa Brota scholarships for creative projects.
  • Community garden and recycling efforts sustained through Recicla Comunidade, promoting sustainability.

Current Needs

  • Funding for equipment (refrigerators, display racks) to fully operationalize and expand Terra Fértil Store.
  • Financial support to expand Bolsa Brota scholarships for more students.
  • Resources to sustain and grow cultural, educational, and environmental programs like Batucavidi and Recicla Comunidade.
  • Sponsorship for operational costs to scale Favela Experience tours and future Mixtura editions.

Looking Ahead

Favela Inc. is committed to building a future where Vidigal thrives with opportunity, creativity, and sustainability. By investing in these grassroots initiatives, you’re supporting a model of change that amplifies the talents and resilience already present in the favela. Together, we’re creating a community that breathes possibility from the inside out.

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Organization Information

Favela Inc.

Location: Rio de Janeiro - Brazil
Website:
Facebook: Facebook Page
Project Leader:
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United States

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