On-line Training Entrepreneurship in Agribusiness

Project Report | Jul 7, 2025
Update on the progress of the on-line training

By Anne Roulin | President

We are in the final stages of preparing our new on-line training course Entrepreneurship in African Agribusiness. The modules include:

Welcome & Orientation including the Sustainable Business Model Canvas
Laying the Foundation including Ideation, Sustainability (Environmental & Social Costs / Benefits) and the Unique Value Proposition
Understanding the Market including Market Research, Total Addressable Market, Customer Profiling, Customer Segmentation and Competitor Analysis
Building the Business Model including Customer Channels, Key Partners, Key Resources, Positioning, Marketing and Operations
Financial Planning & Management including Bookkeeping, Record keeping, Financial Planning and Raising Finance
Bringing it all together: Sustainable Business Model Canvas Reprise. Business Plan
Pitching & Next Steps: Elevator Pitch and the Pitch Deck

The handbook, tools, case studies and supplementary materials are all completed, and we are now working on 25 short videos to explain each section of the training. We are particularly excited to be using a new AI powered software that allows high quality, vibrant videos to be prepared with low bandwidth.

The soft launch of the training is planned for the end of September with our current partners and other interested organisations. The formal launch is scheduled for early December at the RUFORUM (Regional Universities Forum for Capacity Building in Agriculture) AGM in Botswana where we will host a Side Event. The RUFORUM AGM will have several hundred participants from universities across Africa.

We already have strong interest in a French version of the training to be implemented initially in Mauritania. This will be investigated in the autumn.

In line with our mission, this online course will be freely and easily accessible to organizations, universities, and individual entrepreneurs eager to elevate their business ideas to new heights. Together, we are empowering entrepreneurs and positively shaping the future of agri-business innovation throughout Africa.

Your continued support is greatly appreciated and we look forward to giving you more news on the launch of the Entrepreneurship in African Agribusiness course soon.

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Mar 19, 2025
Progress with the on-line training

By Steven Carr | CEO

We are excited to share the significant progress we've made in developing our innovative online entrepreneurship training course, tailored specifically for the agri-food sector in Africa. This comprehensive course is structured around 12 carefully designed modules, guiding participants step-by-step through the development of their business ideas—whether starting fresh or expanding an existing venture. Beginning with the Sustainable Business Model Canvas, participants are guided through a dynamic process of ideation, market analysis, identification of key resources and partnerships, creation of clear operational and financial plans, and finally, mastering how to effectively pitch their businesses to clients, customers, and investors. By the end of the program, participants will have completed a high-quality, actionable business plan ready to launch or scale their agri-food enterprise in Africa.

Each module will feature engaging video lectures designed to clearly and interactively present essential business concepts. Participants will also have access to a comprehensive downloadable course handbook, meticulously detailing every aspect covered throughout the course, alongside a practical workbook that provides entrepreneurs with essential tools to effectively develop their business plans. Key tools such as the Sustainable Business Canvas Model, Unique Value Proposition & Strapline Tool, and the essential Financial Projection tool support participants in critically analyzing their businesses and crafting compelling, actionable plans. Additionally, concise and visually appealing presentation decks highlight key insights, enabling easy review and reinforcement of critical concepts.

To further enrich this learning experience, supplementary modules covering specialized topics, including Black Soldier Fly farming, Cassava processing, and Regenerative Aquaculture, are being developed to inspire and inform entrepreneurs. These modules ensure participants have comprehensive support at every step of their entrepreneurial journey.

This ambitious initiative is proudly developed by an international team of passionate experts, colleagues, and volunteers from Europe and Africa, representing Ireland, the UK, Switzerland, Belgium, Uganda, and South Africa. Our diverse team combines deep expertise from experienced entrepreneurs, dedicated academics, and industry specialists, all united by a shared commitment to fostering entrepreneurship and economic growth across Africa.

Thank you for your support and we look forward to giving you more insights on the Entrepreneurship in African Agribusiness course soon.

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