On-line Training Entrepreneurship in Agribusiness

Project Report | Feb 27, 2026
Entrepreneurship in African Agribusiness

By Anne Roulin | President

In December 2025, the Agripreneurship Alliance formally launched the Entrepreneurship in African Agribusiness (EiAA) course in Botswana. The launch took place alongside the RUFORUM Annual General Meeting, a gathering of more than 180 African universities working in agrifood systems, agribusiness, and related research across Africa.

A clear message emerged from RUFORUM this year. Universities play a vital role in high-quality scientific research, but they also need to place greater emphasis on application. Research must connect more directly to food systems, markets, A core principle of EiAA is accessibility. The course has been designed as a free resource, available to any entrepreneur, or any organisation that supports entrepreneurs, who wishes to strengthen their understanding of agribusiness entrepreneurship. By removing cost barriers and focusing on practical relevance, AAAM aims to support wider adoption and shared learning across institutions and countries.

EiAA is not a finished product. It is a living resource that will continue to evolve through use, feedback, and collaboration. Its launch in December marked an important milestone, but its real value will be measured by how it is used to support entrepreneurs and educators in the months and years ahead. The next steps are to translate the training into French and into Arabic and we are seeking funding to accomplish this. It will allow a wider reach into North, West and Central Africa.

We would like to thank the individual entrepreneurs, volunteers, and supporters who have given their time, insight, and energy to AAAM’s work. We are also very grateful to those who have supported us through GlobalGiving campaigns, and to the Rotary Club Montpellier Etang d'Or,France, for their commitment and solidarity.

Permalink

Oct 31, 2025
Launch of the Training

By Anne Roulin | President

Jul 7, 2025
Update on the progress of the on-line training

By Anne Roulin | President

We are in the final stages of preparing our new on-line training course Entrepreneurship in African Agribusiness. The modules include:

Welcome & Orientation including the Sustainable Business Model Canvas
Laying the Foundation including Ideation, Sustainability (Environmental & Social Costs / Benefits) and the Unique Value Proposition
Understanding the Market including Market Research, Total Addressable Market, Customer Profiling, Customer Segmentation and Competitor Analysis
Building the Business Model including Customer Channels, Key Partners, Key Resources, Positioning, Marketing and Operations
Financial Planning & Management including Bookkeeping, Record keeping, Financial Planning and Raising Finance
Bringing it all together: Sustainable Business Model Canvas Reprise. Business Plan
Pitching & Next Steps: Elevator Pitch and the Pitch Deck

The handbook, tools, case studies and supplementary materials are all completed, and we are now working on 25 short videos to explain each section of the training. We are particularly excited to be using a new AI powered software that allows high quality, vibrant videos to be prepared with low bandwidth.

The soft launch of the training is planned for the end of September with our current partners and other interested organisations. The formal launch is scheduled for early December at the RUFORUM (Regional Universities Forum for Capacity Building in Agriculture) AGM in Botswana where we will host a Side Event. The RUFORUM AGM will have several hundred participants from universities across Africa.

We already have strong interest in a French version of the training to be implemented initially in Mauritania. This will be investigated in the autumn.

In line with our mission, this online course will be freely and easily accessible to organizations, universities, and individual entrepreneurs eager to elevate their business ideas to new heights. Together, we are empowering entrepreneurs and positively shaping the future of agri-business innovation throughout Africa.

Your continued support is greatly appreciated and we look forward to giving you more news on the launch of the Entrepreneurship in African Agribusiness course soon.

Permalink

1 2 ›

About Project Reports

Project reports on GlobalGiving are posted directly to globalgiving.org by Project Leaders as they are completed, generally every 3-4 months. To protect the integrity of these documents, GlobalGiving does not alter them; therefore you may find some language or formatting issues.

If you donate to this project or have donated to this project, you can receive an email when this project posts a report. You can also subscribe for reports without donating.